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Tesla, Inc. Tesla designs and manufactures electric vehicles electric cars and trucks , battery energy storage from home to grid-scale , solar panels and solar roof tiles , and related products and services. Through its subsidiary Tesla Energy , the company develops and is a major installer of photovoltaic systems in the United States. Tesla Energy is also one of the largest global suppliers of battery energy storage systems, with 3. The company's name is a tribute to inventor and electrical engineer Nikola Tesla.
He has served as CEO since According to Musk, the purpose of Tesla is to help expedite the move to sustainable transport and energy, obtained through electric vehicles and solar power. Tesla began production of its first car model, the Roadster sports car, in The Model 3 is the all-time best-selling plug-in electric car worldwide, and, in June , became the first electric car to sell 1 million units globally. Tesla has been the subject of many lawsuits and controversies arising from statements and acts of CEO Elon Musk and from allegations of creative accounting , whistleblower retaliation, worker rights violations, and unresolved and dangerous technical problems with their products.
The company was incorporated as Tesla Motors, Inc. Ian Wright was Tesla's third employee, joining a few months later. Musk became the chairman of the board of directors and the largest shareholder of Tesla. Straubel joined Tesla in May as chief technical officer. A lawsuit settlement agreed to by Eberhard and Tesla in September allows all five — Eberhard, Tarpenning, Wright, Musk, and Straubel — to call themselves co-founders.
Musk took an active role within the company and oversaw Roadster product design at a detailed level, but was not deeply involved in day-to-day business operations.
Prototypes of Tesla's first car, the Roadster, were officially revealed to the public on July 19, , in Santa Monica, California , at a person invitation-only event held in Barker Hangar at Santa Monica Airport.
Co-founder Marc Tarpenning, who served as the Vice President of Electrical Engineering of the company, also left the company in January Tesla began production of the Roadster in In January , Tesla ceased production of the Roadster, and in June the company launched its second car, the Model S luxury sedan. Tesla announced the Tesla Autopilot , a driver-assistance system, in In September that year, all Tesla cars started shipping with sensors and software to support the feature, with what would later be called "hardware version 1".
That year Tesla also started its philanthropic effort. Tesla made multiple contributions of solar power to areas recovering from disasters in , in particular installing a solar plus storage system to restore electricity at a hospital in Puerto Rico , following the destruction from Hurricane Maria. Tesla began selling its fourth vehicle model, the Model 3 sedan, in July It was highly anticipated, which prompted the company to try to speed up production. By the end of , the production problems had been overcome, and the Model 3 was the world's best selling plug-in electric car for the year.
Giga Shanghai was the first automobile factory in China fully owned by a foreign company, and was built in less than six months.
In March , Tesla began deliveries of its fifth vehicle model, the Model Y crossover. Morgan 's Ryan Brinkman, suggested investors exercise caution as Tesla was "dramatically" overvalued.
In October , Tesla told Electrek that it had dissolved its public relations PR department with the exception of a few PR managers representing Tesla's European and Asian markets , becoming the first automaker to do so. Tesla hit its goal of building 0. After 49 days of accepting the digital currency, the company reversed course on May 12, , saying they would no longer take bitcoin due to concerns that "mining" the cryptocurrency was contributing to the consumption of fossil fuels and climate change.
On March 22, , Tesla launched its new car factory outside Berlin, with Chief Executive Elon Musk handing over the first deliveries to customers. Musk said in an email sent to employees that he was reducing salaried headcount by 10 percent because the company had become "overstaffed in many areas", adding that "hourly headcount will increase.
Tesla's first vehicle, the first-generation Tesla Roadster, is no longer sold. Tesla has plans for a second-generation Roadster , a semi-truck , and a pickup called the Cybertruck. The Model S is a five-door liftback sedan. Deliveries began on June 22, The Model S was the best-selling plug-in electric car worldwide for the years and , selling an estimated 50, units in It is offered in 5-, 6- and 7-passenger configurations.
The Model X was developed from the full-sized sedan platform of the Model S. The rear passenger doors open vertically with an articulating "falcon-wing" design.
Deliveries started in September The Model 3 is a four-door fastback sedan. Tesla unveiled the Model 3 on March 31, Since March , the Model 3 is the world's best selling electric car in history, and cumulative global sales passed the 1 million milestone in June The Model Y is a compact crossover utility vehicle. The Model Y is built on a platform that shares many components with the Model 3. The Model Y was unveiled on March 14, A version of the Model Y is also expected to be produced at Giga Berlin once the factory is open.
In a surprise reveal at the end of the event that introduced the Tesla Semi on November 16, , Tesla unveiled the second generation Roadster. The SpaceX Package will include cold air thrusters that will increase the speed even more. Those who made a reservation at the event were allowed a test drive with a driver in the prototype.
The Tesla Semi is an all-electric Class 8 semi-trailer truck announced in November Musk confirmed that two variants would be available: one with miles km and one with miles km of range. A minute charge would provide miles km of range. Musk initially said in that Semi deliveries would start in and be selling , trucks a year, but deliveries were later delayed to and then The Cybertruck is a pickup truck unveiled on November 21, The only discontinued Tesla vehicle model is the original Tesla Roadster.
The Roadster was the first highway legal serial production all-electric car to use lithium-ion battery cells and the first production all-electric car to travel more than miles km per charge.
It is also the first production car to be launched into space ; it was carried into a Mars-crossing orbit by a Falcon Heavy rocket test flight on February 6, On July 20, , Musk detailed his new master plan for Tesla. It includes more affordable cars produced in higher volume, solar roofs, mid-size vehicles, SUVs and pickup trucks, as well as the refinement of autonomous vehicles and the creation of a sharing economy , in which cars can be active while the owner is not using them.
Also in , Musk revealed Tesla's intention to produce a car cheaper than the Model 3. In April , Musk announced Tesla's intention to launch an autonomous taxi service by the end of using more than 1 million Tesla vehicles. Tesla subsidiary Tesla Energy develops, builds, sells and installs solar energy generation systems and battery energy storage products as well as related products and services to residential, commercial and industrial customers.
The subsidiary was created by the merger of Tesla's existing battery energy storage products division with SolarCity, a solar energy company that Tesla acquired in Tesla Energy's generation products include solar panels built by other companies for Tesla , the Tesla Solar Roof a solar shingle system and the Tesla Solar Inverter. Other products include the Powerwall a home energy storage device and the Powerpack and Megapack , which are large-scale energy storage systems.
Future services which have been discussed include: Autopilot as a subscription, [] paying for a Wi-Fi hotspot in the car, [] and the "Tesla network" a ride-sharing offering. In , Tesla began building a network of volt fast-charging Supercharger stations. As of June [update] , Tesla operates 36, Superchargers in 3, stations worldwide [] an average of 9 chargers per station.
The Supercharger is a proprietary direct current DC technology that provides up to kilowatts kW of power. Model S and X cars ordered before January 15, , [] and between August 3, , [] and May 26, , [] received free unlimited supercharging. Model S and X cars ordered between January 15, , and August 3, , got kWh 1, MJ of free Supercharging credits per year, which provides a range of roughly 1, miles per year 1, kilometres per year.
In , Tesla launched the " Destination Charging location " network by providing chargers to hotels, restaurants, shopping centers and resorts and other locations where Tesla owners may spend an hour or more to provide on-site vehicle charging at twice the power of a typical home charging station. Destination chargers are installed free of charge by Tesla-certified contractors; the locations originally were required to provide the electricity at no cost to their customers.
Tesla vehicles' software is regularly updated over-the-air when new software and firmware versions are released. This allows the cars to remain up to date and improve after purchase. Available upgrades include basic Autopilot, Full Self Driving, [] acceleration boost for Model 3 owners , [] and rear-heated seats for Model 3 owners. All Tesla cars come with "Standard Connectivity" which provides navigation using a cellular connection, and the following only over Wi-Fi or Bluetooth : internet browsing, music streaming with a paid subscription , and, when parked, video streaming and " caraoke ".
Tesla service strategy is to service its vehicles first through remote diagnosis and repair. If it is not possible to resolve a problem remotely, customers are referred to a local Tesla-owned service center, or a mobile technician is dispatched.
In , Tesla recommended having any Tesla car inspected every 12, miles or once a year, whichever comes first. In early , the manual was changed to say: "your Tesla does not require annual maintenance and regular fluid changes," and instead it recommends periodic servicing of the brake fluid, air conditioning, tires and air filters.
At the time of Tesla's founding in , electric vehicles were very expensive. This would allow them to progressively bring down the cost of batteries, which in turn would allow them to offer cheaper and higher volume cars. The next models, the Model S and Model X, are more affordable but still luxury vehicles. The most recent models, the Model 3 and the Model Y, are priced still lower, and aimed at a higher volume market, [] [] selling over , vehicles each quarter.
Tesla continuously updates the hardware of its cars rather than waiting for a new model year, as opposed to nearly every other car manufacturer. Unlike other automakers, Tesla does not rely on franchised auto dealerships to sell vehicles. Instead, the company directly sells vehicles through its website and a network of company-owned stores.
In these areas, Tesla has locations that it calls galleries that the company says "educate and inform customers about our products, but such locations do not actually transact in the sale of vehicles. Tesla generally allows its competitors to license its technology, stating that it wants to help its competitors accelerate the world's use of sustainable energy. Tesla develops many components in-house, such as batteries, motors, and software.
Tesla was the first automaker to use batteries containing thousands of small, cylindrical, lithium-ion commodity cells like those used in consumer electronics. The batteries are placed under the vehicle floor. This saves interior and trunk boot space but increases the risk of battery damage by debris or impact see crashes and fires.
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